Business Strategy

Course Program

This course focuses on selected theories, concepts and tools of strategic management. Typically, the term „strategic“ management refers to seeing the company and its environment and considering long-run decisions that affect the company as a whole. It is concerned with the totality of what a company is trying to achieve and it helps us to understand why some companies thrive while other companies struggle to survive.

The central tasks of strategic management are formulation and implementation of strategies, both at business and corporate level. At business level, the notion of competitive ad-vantage is a central issue; at corporate level, the challenge of contributing value to businesses is crucial. The course „business strategy“ addresses the business level of strategy making.

The course uses a combination of lecture sessions and case study sessions in order to provide the analytic and conceptual foundations for making strategic decisions. The case study sessions are designed to introduce typical strategic challenges that companies face. Selected case studies are discussed in smaller groups in order to understand the company situation and to develop solutions for the respective strategic challenges. In the lecture sessions theories, concepts and tools of business strategy are discussed – both, with regard to the case studies as well as in a broader, more general context of business strategy.

Students will learn from each other in discussions and in the group situations and they will learn from the lecturer’s input and comments in the interactive plenary sessions.

Module compability

Master Management

Master International Business Studies (MIBS)

Master Wirtschaftspädagogik

Master Wirtschaftsingenieurwesen

Master International Information Systems (IIS)

Master International Production Engineering and Management


For the lecture sessions, all students join one class at the same time (Wednesday 11.30 in room H6). For the case study sessions, the class will be split into three separate groups. Both groups meet at the same time (Wednesday 09.45), preceding the lecture sessions, in different rooms (rooms 0.222/3, 0.224 and 0.141).

Students have to sign in for the case study sessions on StudOn.

Lecture „Business Strategy“

Instructor Time, Room Start
Prof. Dr. Sebastian Junge Wednesday, 11.30 – 13.00


October 23 , 2019

Case Study Session „Business Strategy“

Instructors Time, Room Dates

Verena Hossnofsky

Franziska Schlichte

Dustin Bauer

Wednesday, 09.45 – 11.15

LG 0.222/3

LG 0.224

LG 0.141

October 30 , 2019

December 4, 2019

January 15, 2020

January 22, 2020

January 29, 2020

Exam Inspection

Due to the currently ongoing Corona pandemic, we are unable to schedule any exam inspections any time soon.

We will provide you with any updates on the matter as soon as possible.