Business Strategy

Course Program

This course focuses on selected theories, concepts and tools of strategic management. Typically, the term „strategic“ management refers to seeing the company and its environment and considering long-run decisions that affect the company as a whole. It is concerned with the totality of what a company is trying to achieve and it helps us to understand why some companies thrive while other companies struggle to survive.

The central tasks of strategic management are formulation and implementation of strategies, both at business and corporate level. At business level, the notion of competitive ad-vantage is a central issue; at corporate level, the challenge of contributing value to businesses is crucial. The course „business strategy“ addresses the business level of strategy making.

The course uses a combination of lecture sessions and case study sessions in order to provide the analytic and conceptual foundations for making strategic decisions. The case study sessions are designed to introduce typical strategic challenges that companies face. Selected case studies are discussed in smaller groups in order to understand the company situation and to develop solutions for the respective strategic challenges. In the lecture sessions theories, concepts and tools of business strategy are discussed – both, with regard to the case studies as well as in a broader, more general context of business strategy.

Students will learn from each other in discussions and in the group situations and they will learn from the lecturer’s input and comments in the interactive plenary sessions.

Module compability

Master Management

Master International Business Studies (MIBS)

Master Wirtschaftspädagogik

Master Wirtschaftsingenieurwesen

Master International Information Systems (IIS)

Master International Production Engineering and Management


For the lecture sessions, all students join one class at the same time (Wednesday 11.30 online via zoom or uploaded videos on StudOn). For the case study sessions, the class will be split into three separate groups. All groups meet at the same time (Wednesday 09.45 online via zoom), preceding the lecture sessions.

Students have to sign in for the case study sessions on StudOn.

Lecture „Business Strategy“

Instructor Time, Room Live Sessions
Prof. Dr. Sebastian Junge Wednesday, 11.30 – 13.00,

online live sessions via zoom + uploaded videos on StudOn

November 4, 2020 (introduction)

November 25, 2020

December 9, 2020

December 16, 2020 (Q&A)

January 27, 2021 (Exam preparation)

Case Study Session „Business Strategy“

Instructors Time, Room Dates

Dustin Bauer

Moritz Hagen

Eva Krakowitzky

Wednesday, 09.45 – 11.15

via zoom

November 11, 2020

November 25, 2020

December 9, 2020

January 13, 2021

January 20, 2021, 9.45-13.00! (double session)