Business Strategy

Course Program

This course focuses on selected theories, concepts and tools of strategic management. Typically, the term „strategic“ management refers to seeing the company and its environment and considering long-run decisions that affect the company as a whole. It is concerned with the totality of what a company is trying to achieve and it helps us to understand why some companies thrive while other companies struggle to survive.

The central tasks of strategic management are formulation and implementation of strategies, both at business and corporate level. At business level, the notion of competitive ad-vantage is a central issue; at corporate level, the challenge of contributing value to businesses is crucial. The course „business strategy“ addresses the business level of strategy making.

The course uses a combination of lecture sessions and case study sessions in order to provide the analytic and conceptual foundations for making strategic decisions. The case study sessions are designed to introduce typical strategic challenges that companies face. Selected case studies are discussed in smaller groups in order to understand the company situation and to develop solutions for the respective strategic challenges. In the lecture sessions theories, concepts and tools of business strategy are discussed – both, with regard to the case studies as well as in a broader, more general context of business strategy.

Students will learn from each other in discussions and in the group situations and they will learn from the lecturer’s input and comments in the interactive plenary sessions.

In the winter term 2021/22, the lecture will be offered in person. For all students unable to attend lectures in person (internationals due to travel restrictions, risk groups etc.) online options will be available. Further information will be published within the next weeks.

Module compability

Master Management

Master International Business Studies (MIBS)

Master Wirtschaftspädagogik

Master Wirtschaftsingenieurwesen

Master International Information Systems (IIS)

Master International Production Engineering and Management


Please join the StudOn group to have access to the lecture’s material and attend the first lecture to receive all relevant information. For the case study sessions, the class will be split into three separate groups. All groups meet at the same time (Wednesday 09.45, two sessions take place at WiSo Lange Gasse 20, one will take place online via zoom), preceding the lecture sessions.

Students have to sign in for the case study sessions on StudOn.

Lecture „Business Strategy“

Instructor Time, Room Dates
Prof. Dr. Sebastian Junge Wednesday, 11.30 – 13.00, H5 weekly, starting October 20, 2021

Case Study Session „Business Strategy“

Instructors Time, Room Dates
Moritz Hagen

Eva Krakowitzky

Franziska Schlichte

Wednesday, 09.45 – 11.15, LG 0.222/3, LG 0.224

one session will take place online via zoom for all students unable to attend live lectures